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The global Travel & Tourism sector stands as a formidable economic engine and a major source of employment worldwide, supporting more than 350 million jobs in 2024 and poised to create an additional 91 million roles by 2035. However, beneath this promising growth trajectory lies a complex array of challenges that threaten the sector’s ability to capitalise on its potential.
This report provides a comprehensive overview of these challenges as well as an analysis of trends in Travel & Tourism employment, with a particular focus on the key factors impacting talent and skills. WTTC’s wide-ranging research includes an extensive quantitative and qualitative survey of business leaders, in addition to interviews with WTTC member companies and other key Travel & Tourism stakeholders, in collaboration with the Hong Kong Polytechnic University’s School of Hotel & Tourism Management.
The global Travel & Tourism sector stands as a formidable economic engine and a major source of employment worldwide, supporting more than 350 million jobs in 2024 and poised to create an additional 91 million roles by 2035. However, beneath this promising growth trajectory lies a complex array of challenges that threaten the sector’s ability to capitalise on its potential.
This report provides a comprehensive overview of these challenges as well as an analysis of trends in Travel & Tourism employment, with a particular focus on the key factors impacting talent and skills. WTTC’s wide-ranging research includes an extensive quantitative and qualitative survey of business leaders, in addition to interviews with WTTC member companies and other key Travel & Tourism stakeholders, in collaboration with the Hong Kong Polytechnic University’s School of Hotel & Tourism Management.
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