Author:
easyJet
Holiday Audit _ 2026.webpHoliday Audit _ 2026.webp
Language:
English

The Great British Holiday Audit 2026

January 2026
Marketing

Over 30 years ago, easyJet revolutionised travel, making flying affordable, easy and accessible for millions. Since our first flight in 1995, we’ve grown from a challenger brand into the UK’s largest airline, connecting people to new experiences, cultures and opportunities.

More recently, since launching in 2019, easyJet holidays has grown exponentially, with more than three million customers choosing one of our package holidays last year. Our aim is to make the holiday experience easier and better for customers by providing flexible options and quality accommodation with low prices.

Our combined mission remains unchanged: to democratise travel by keeping fares low and making flying easy for everyone, and offering great-value package holidays to a wide range of destinations.

Now the UK’s largest airline, operating over 1,000 routes, we are making it easier than ever for people to travel and discover new places, and we continue to expand, flying to more destinations than ever before.

This year’s audit of 2,000 British holidaymakers reveals the habits and behaviours of how the British public plan, book and holiday, whilst also looking at some of the travel trends we predict will be emerging over the next year and beyond. We can already see some shifts reflected in customer behaviour. For example, longer short-haul routes are growing in popularity and opening up new cultures, and we also see the role of technology in making unfamiliar destinations feel accessible. AI continues to play a growing role—not only in how customers plan their trips, but in how we operate efficiently to keep fares low and journeys seamless. But one thing that hasn’t changed is the importance of holidays. It is clear they are being safeguarded as a non-negotiable part of life.

It is great to see people exploring new destinations, using new technology in innovative ways and seeking out alternative experiences, and I am really pleased easyJet and easyJet holidays are adapting to our customers’ need and, in turn, helping them to achieve so much through their travel experiences with us.

Holidays matter more than ever. We are proud to help shape how each generation travels and are always focused and committed to making travel simple, affordable and memorable—and above all, easy and accessible for all.

Contents:

  1. Foreword
  2. Where Brits will be travelling
  3. What Brits will be doing on holiday
  4. Set Jetting in 2026
  5. Not-so-Material World
  6. Try Before You Fly
  7. Modern Family Holidays
  8. Afterword
  9. Top 15 Travel Trends for 2026

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The Great British Holiday Audit 2026

January 2026
Marketing

Over 30 years ago, easyJet revolutionised travel, making flying affordable, easy and accessible for millions. Since our first flight in 1995, we’ve grown from a challenger brand into the UK’s largest airline, connecting people to new experiences, cultures and opportunities.

More recently, since launching in 2019, easyJet holidays has grown exponentially, with more than three million customers choosing one of our package holidays last year. Our aim is to make the holiday experience easier and better for customers by providing flexible options and quality accommodation with low prices.

Our combined mission remains unchanged: to democratise travel by keeping fares low and making flying easy for everyone, and offering great-value package holidays to a wide range of destinations.

Now the UK’s largest airline, operating over 1,000 routes, we are making it easier than ever for people to travel and discover new places, and we continue to expand, flying to more destinations than ever before.

This year’s audit of 2,000 British holidaymakers reveals the habits and behaviours of how the British public plan, book and holiday, whilst also looking at some of the travel trends we predict will be emerging over the next year and beyond. We can already see some shifts reflected in customer behaviour. For example, longer short-haul routes are growing in popularity and opening up new cultures, and we also see the role of technology in making unfamiliar destinations feel accessible. AI continues to play a growing role—not only in how customers plan their trips, but in how we operate efficiently to keep fares low and journeys seamless. But one thing that hasn’t changed is the importance of holidays. It is clear they are being safeguarded as a non-negotiable part of life.

It is great to see people exploring new destinations, using new technology in innovative ways and seeking out alternative experiences, and I am really pleased easyJet and easyJet holidays are adapting to our customers’ need and, in turn, helping them to achieve so much through their travel experiences with us.

Holidays matter more than ever. We are proud to help shape how each generation travels and are always focused and committed to making travel simple, affordable and memorable—and above all, easy and accessible for all.

Contents:

  1. Foreword
  2. Where Brits will be travelling
  3. What Brits will be doing on holiday
  4. Set Jetting in 2026
  5. Not-so-Material World
  6. Try Before You Fly
  7. Modern Family Holidays
  8. Afterword
  9. Top 15 Travel Trends for 2026