At VisitEngland, our goal is to drive positive transformation for people and places. We are tackling this through four core pathways:

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• People (communities and visitors);
• Place (climate change, nature and responsible resource use);
• Partnerships (governance and collaboration);
• Prosperity (quality jobs, training and sustainable innovation).

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We encourage people to work together to shift how things are done so that everyone and everything benefits.

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That is why we are introducing this guide; to highlight the idea that tourism can - and should - have a positive impact, leaving a place better than it was before. The aim is for operators and visitors to be part of revitalising and regenerating destinations by contributing to a positive cycle of impacts on local environments, communities and economies.

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This guide - and the PLANT Framework at its heart - will walk you through the process of becoming a more sustainable, more regenerative tourism business.

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• The framework has five stages: Prepare, Learn, Act, Nurture, and Transform – the initials of which, appropriately, spell PLANT.
• At the top of each numbered module, you'll find the 'In a nutshell' summarising that section's main points.
• There are 'Stop, Think, Challenge' moments throughout the process to stop and think about what you're learning.
• The entire system is modular, allowing you to cover any individual piece in isolation if there's an immediate issue you want to address.
• We have deliberately not used any complicated language, so it really is practical, easily understood, and no-nonsense.
• Alongside the framework, there's additional information and resources you can use to do a deeper dive.

• Introduction
• An overview of this guide
• The Big Picture
• The PLANT Framework
• Additional information
• Regenerative tourism guide downloads