Developing a Food Theme Strategy

According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”.

According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”. No doubt this has a huge impact on destinations, who largely rely on Food Tourism. Besides, consumers confirm that good food and wine are amongst the 5 most important factors when choosing a holiday destination. Taking into consideration some statistics, 25% of general visitors’ budget is spent on food and beverages - this figure touches 35% in more expensive destinations.

According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”. No doubt this has a huge impact on destinations, who largely rely on Food Tourism. Besides, consumers confirm that good food and wine are amongst the 5 most important factors when choosing a holiday destination. Taking into consideration some statistics, 25% of general visitors’ budget is spent on food and beverages - this figure touches 35% in more expensive destinations.

Nowadays, the need for a remarkable Food Theme Strategy is increasing considerably. As a result, more and more destinations ought to think about designing or improving their own approach.

Here is some helpful material to develop a Food Theme Strategy to support the promotion of the food offering of your destination. The purpose of this is to design a stand-out strategic concept that will deliver a truly unique visitor experience, as a result of an attractive online “Wow Experience”.


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According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”. No doubt this has a huge impact on destinations, who largely rely on Food Tourism. Besides, consumers confirm that good food and wine are amongst the 5 most important factors when choosing a holiday destination. Taking into consideration some statistics, 25% of general visitors’ budget is spent on food and beverages - this figure touches 35% in more expensive destinations.