Tourism Ireland’s Ireland Unrushed campaign reimagines slow tourism as a purposeful movement, inviting travellers to “feel more” by immersing themselves in Ireland’s nature, culture, and communities. Designed for experience-driven Enrichment Explorers, the campaign champions sustainable transport, longer regional stays, and authentic local experiences. Through emotive storytelling, multi-platform content, and deep industry collaboration, Ireland Unrushed delivered exceptional reach, engagement, and brand impact, establishing a scalable framework for sustainable tourism and redefining how the world experiences Ireland.