Digitalisation

Global Leaders on
Digitalisation in Tourism

Our expert team understand the unique needs of your organisation and we have created a number of services to help destinations, academia and tourism businesses of all sizes. Together we can help you to maintain competitiveness with today's digital needs.

LEADERSHIP PROGRAMMES

AI Strategy & Leadership Programme

Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.

Join the Next Cohort

The AI Strategy & Leadership Programme brings together destination professionals to become leaders within the field of AI and drive change within their organisations. Unlike other existing programmes, our sessions are adapted to fit participants' needs and challenges. Through co-design workshop packages, we will provide you with all the tools to help you begin and lead change across your organisation.

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Sean James Gammon

University of Central Lancashire

"Colleagues and students have been very impressed with the leadership-based presentations offered by you – especially the ones linked to AI"

ADVISORY

Digital Strategy
and Benchmarking

The DTTT is the industry leader in digital transformation for destinations. We have a proven methodology which looks at different aspects of any DMO to get a concrete understanding of what's working, what's not and where opportunities present themselves. All this, with a view to absolute alignment throughout the organisation.

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Business Coaching

The DTTT offers Business Coaching to help tourism organisations, SMEs and Start-ups to map out opportunities to support the digitalisation, growth and competitiveness needs of the industry.

Business coaching sessions are run by experts that address businesses' specific needs and support the implementation of the strategic goals underpinned by the latest opportunities in digital and technology. Here's a snapshot at some of the ways we're supporting business.

  • One-to-One Expert Support
  • Bespoke Advisory Plans
  • Business Training Cohorts
  • Individual Transformation Plans
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Digital Assessments

DTTT offers a wide range of Digital Assessments to understand your organisation's digital needs and performance. Here are some examples of our assessment methods:

  • Digital Maturity Assessment
  • Digital Benchmarking
  • Brand and Competitor Benchmarking
  • DMO Performance Indicator
  • Performance Indicator
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WORKSHOPS

Digitalisation Workshops

We offer a variety of different workshops to help you get that digital edge in developing your destination strategy.

Get Access to a Wide Library of Content

DTTT Membership offers you access to a wide range of case studies, sharing industry knowledge, insights and inspiration from across the global tourism industry. It provides you with a deep dive perspective into the latest industry trends and strategies, taking a look under the hood at the digitalisation journeys of a range of destinations and leading industry organisations, with a wide range of best practices explored.

To get full access to all of our case studies, become a DTTT Member.

Become a Member

Latest Content on Digitalisation