Bring Sustainability
to Your Destination

The Sustainability Leadership Programme programme brings together destination professionals to become sustainability leaders and ambassadors within their organisations. As the Digital Tourism Think Tank, we bring unique expertise of working exclusively with global destinations. Unlike other existing programmes, our sessions are adapted to fit participants' needs and challenges. This is not a programme for those simply looking at the basics of sustainability, it's built for people who are ready to take action. Through co-design workshop packages, we will provide you with all the tools to help you begin and lead the sustainability journey across your organisation. Furthermore, the on-demand material will give you an understanding of what sustainability initiatives exist, how to assess these and what that might mean for your own projects.

The Sustainability Leadership Programme consists of five modules covering an introduction to sustainability and key certification schemes through to how to effectively assess and communicate sustainability initiatives:

1. Understanding Sustainability
2. Choosing a Sustainable Journey Path
3. Leveraging Data & Measuring Impact
4. Sustainability & Effective Communication
5. Co-Designing Strategies for a Sustainable Future
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During each module, there will be 2-4 lessons where participants will acquire knowledge from the programme leaders and on-demand material will be shared throughout.

The aim of the Sustainability Leadership Programme is to empower teams to become sustainability advocates and leaders within their organisations and industry. By developing a critical mindset when it comes to what sustainability looks like and how to incorporate it into a DMO's day-to-day tasks, participants will be able to push for a better change and bring best practices and case studies to help inspire their teams.

As an on-demand, online training programme, there are 2-4 lessons per module, which are complemented by case studies that include interviews with industry leaders, as well as workshop packages to help you lead change within your destination and your local industry. All of the programme's content will be made available via the DTTT platform, participants will be invited to join prior to the start and have access to the content.