You will become a sustainable leader by understanding how to assess and guide a sustainable initiative.
Watch interviews with other DMOs, learn about current best practices and key trends.
There’s no magic formula to being sustainable so be prepared to be challenged and work together.
This is a space for the tourism community to learn from one another.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
The first module will be dedicated to understanding the different aspects of sustainability, what are the most commonly accepted guidelines and who is standing out as a leader overall.
The second module is dedicated to understanding the different sustainability certifications and badges available for destinations. We will look at which criteria should DMOs prioritise when defining their path in sustainability.
In this module, we will analyse available data in order to set the targets for future actions. Using co-creative techniques we will look at public, private and user data to understand what data is accessible and what data we need.
Once priority has been established, we can explore how to communicate and convey the right message to the general public, local community, visitors, industry and government and policymakers.
The last module will look at the future of the destination strategies, reiterating the importance of considering sustainability as part of the overall strategy rather than the final goal to achieve.
As founder and CEO of the Digital Tourism Think Tank, Nick is one of the leading experts in destination transformation, current trends and digitalisation.
As part of the Research & Knowledge team at DTTT, Ana focuses on researching case studies, best practices and trends in digital tourism.
Share experiences on sustainability and actively get started on your own sustainability strategy.
Evolve members can enrol for free.
