Sustainability Leadership Programme | Digital Tourism Think Tank

Gain Leadership Skills

You will become a sustainable leader by understanding how to assess and guide a sustainable initiative.

Access the Research

Watch interviews with other DMOs, learn about current best practices and key trends.

Change your Mindset

There’s no magic formula to being sustainable so be prepared to be challenged and work together.

Build a Community

This is a space for the tourism community to learn from one another.

1. Understanding Sustainability

The first module will be dedicated to understanding the different aspects of sustainability, what are the most commonly accepted guidelines and who is standing out as a leader overall.

2. Choosing a Sustainable Journey Path

The second module is dedicated to understanding the different sustainability certifications and badges available for destinations. We will look at which criteria should DMOs prioritise when defining their path in sustainability.

‍3. Leveraging Data & Measuring Impact

In this module, we will analyse available data in order to set the targets for future actions. Using co-creative techniques we will look at public, private and user data to understand what data is accessible and what data we need.

4. Sustainability & Effective Communication

Once priority has been established, we can explore how to communicate and convey the right message to the general public, local community, visitors, industry and government and policymakers.

5. Co-designing Strategies for a Sustainable Future

The last module will look at the future of the destination strategies, reiterating the importance of considering sustainability as part of the overall strategy rather than the final goal to achieve.