Brand & Competitor Benchmarking
Your Digital Strategy needs to include all the trends, features and tools that make the visitor experience on your channels as unforgettable as a journey across your destination!
This is the reason why we develop Trends Benchmarking Boards to map out the best examples of engaging navigation, catchy design and innovative technologies to build an amazing website for your DMO.
How are you positioning your DMO amongst peers?
Learn from other DMOs' mistakes and successes to create an amazing website and social media strategy for your DMO.
We start by discussing with you what your goals are and, once we know what you want to change and improve, we benchmark organisations that can show you the best approaches to implement your own strategy (e.g. create more engaging content, develop an experience brand, redesign your website, etc.)
Eventually, you will have a Strategic Roadmap, designed to map out in a very visual way what you need to do.
We use a platform called Mural, which we find excellent for design thinking and collaborative working. You can write down your ideas, share thoughts, add new examples and do whatever you need to make the most of this service!