Travel audience works exclusively with destinations and travel companies to provide a data-driven, digital advertising platform and an end to end solution for coordinating marketing efforts for the maximum end result.

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In early 2018, Visit Finland partnered with travel audience for a pilot campaign targeting the niche German market, promoting the destination brand, as well as effectively quantifying the return on investment.

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The primary goal for this new campaign was to sustainably attract more visitors from Germany, Austria and Switzerland to Finland as a year-round destination, promoting the brand and the many strong, organic attributes Finland has to offer. The secondary goal was to generate conversions to Helsinki and different destinations in Finland. This was achieved by promoting positive geographic spread across Finland, attracting visitors to the outer regions as well as Helsinki with the overarching objective to effectively measure ROI as per digital campaigns.

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When it comes to targeting the right audience, travel audience is one of the most successful companies that can help destinations with their campaigns. They are able to analyse the booking behaviour of millions of travellers, following the whole consumer path online, learning key information such as who clicks, who doesn’t, how long people are searching in the inspiration phase, which destinations travellers were searching for, which websites yield the most conversions etc. This provides valuable insights on the visitors that give a real boost to DMOs campaigns target to specific audiences.