Banff and Lake Louise on Enhancing the Visitor Experience at Canada's First National Park

Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors and promote positive geographic spread.

Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors, promote positive geographic spread around the destination and influence visitors' behaviour, for example, doing more to enhance their experience.

Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors, promote positive geographic spread around the destination and influence visitors' behaviour, for example, doing more to enhance their experience.

Diane Bures, Director of Consumer Marketing at Banff & Lake Louise Tourism, joined us at #DTTTGlobal to share the challenge of attracting visitors to Canada's first National Park while protecting its natural environment and adding value to the visitor experience at the same time.

Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors, promote positive geographic spread around the destination and influence visitors' behaviour, for example, doing more to enhance their experience.

Key Takeaways

Published on:
March 2018
About the contributor
SUSTAINABILITY LEADERSHIP PROGRAMME

Become a certified Sustainability Advocate

Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.

Join the next cohort
DESIGN THINKING FUNDAMENTALS

Become a Certified Design Thinker

Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.

Join the next cohort
AI FUNDAMENTALS

Become a Certified AI Leader

Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.

Join the next cohort