Banff and Lake Louise on Enhancing the Visitor Experience at Canada's First National Park

Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors and promote positive geographic spread.

Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors, promote positive geographic spread around the destination and influence visitors' behaviour, for example, doing more to enhance their experience.

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Diane Bures, Director of Consumer Marketing at Banff & Lake Louise Tourism, joined us at #DTTTGlobal to share the challenge of attracting visitors to Canada's first National Park while protecting its natural environment and adding value to the visitor experience at the same time.

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Key Takeaways

Published on:

March 2018