Hoor Alkhaja, Associate Vice President at Dubai Tourism, shared insights on Dubai's rebrand and its 360 marketing strategy targeting Chinese visitors.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, shared insights on Dubai's rebrand, its 360 marketing strategy specifically targeting the Chinese visitors.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, shared insights on Dubai's rebrand, its 360 marketing strategy specifically targeting the Chinese visitors.
During #DTTT Global 2018 Hoor Alkhaja, Associate Vice President at Dubai Tourism, shared insights on Dubai's rebrand, its 360 marketing strategy specifically targeting the Chinese visitors and how to drive conversion through the correct content and partnering with right businesses to drive conversion.
Dubai is today the 4th most visited city worldwide and tourism now makes up the most significant part of its GDP. While there is no shortage of attracting visitors, it is now about attracting the right kind of visitors.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
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