Eindhoven is a city which has taken a different turn in its overall business strategy as a DMO and more concretely in how that play out in activities.
With so many inspiring case studies and best practices on content, from working with bloggers to successful hashtag campaigns, as a DMO it's hard not to be inspired and follow suit. Eindhoven, however, is a city which has taken a different turn in its overall business strategy as a DMO and more concretely in how that plays out in its activities.
With so many inspiring case studies and best practices on content, from working with bloggers to successful hashtag campaigns, as a DMO it's hard not to be inspired and follow suit. Eindhoven, however, is a city which has taken a different turn in its overall business strategy as a DMO and more concretely in how that plays out in its activities.
With so many inspiring case studies and best practices on content, from working with bloggers to successful hashtag campaigns, as a DMO it's hard not to be inspired and follow suit. Eindhoven, however, is a city which has taken a different turn in its overall business strategy as a DMO and more concretely in how that plays out in its activities.
Peter Kentie shares insights on how he has led Eindhoven, a seemingly banal Dutch city, to becoming a serious contender amongst European city break destinations. With his leadership, Peter has taken an unconventional approach to its brand strategy, the inclusion of stakeholders, the triggers for great content creation and the factors behind real social ambassadorship. This may just make you rethink everything.
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