#DTTT Global 2018 in Helsinki was the stage of many speakers talking about the rising of the Chinese traveller market. We hosted a panel with a few destinations and travel companies to discuss their different experiences and strategies with the Asian market, particularly the Chinese market.

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Banff and Lake Louise, Visit Helsinki, ETC and Nordic Friend together discussed the use of appropriate channels for the market, budget restraints, equipping your team to ensure they are 'China ready', educating the market, and watching out for fake influencers.