The idea for the project was simple, doing something big in Norway, raising awareness and creating something educational, that is highly engaging, shareable and likeable. AirbnB had done projects previously taking unique locations and making them bookable for once in a lifetime experiences. These initiatives became known as the Night In.

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In Norway, nature, winter and sports are the mature topics. Holmenkollen, therefore, was the right location to create something unique. With the buy-in from Holmenkollen, the transformation of Holmenkollen's viewing point was started. The AirbnB team together with locals were organising an amazing experience for the winning guests.