In this case study, we will focus on how the brand LAAX is being built entirely around the winter product, ski slopes and snow parks.
In this case study, we are going to focus on how brand LAAX is being built entirely around the winter product, ski slopes and snow parks.
In this case study, we are going to focus on how brand LAAX is being built entirely around the winter product, ski slopes and snow parks.
The Flims Laax Falera region are three lift-linked villages that collectively share one of the biggest skiing areas in Switzerland. The destination is marketed under two very clear, seasonal brand strategies - the winter product is positioned under brand LAAX while the summer products and experiences are under Flims. In this case-study, we are going to focus on how brand LAAX is being built entirely around the winter product, ski slopes and snow parks.
The #DTTT team visited the GALAAXY, where we met with Eliane Bernasocchi-Volken, Head of Marketing & Sales, and Claude Bravi, Head of Digital, to get more insights into the brand, its focus on the winter product, and the key development of the digital customer experience.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
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