Marketing Canada’s First National Park with a Data-Driven Approach

Find out how the DMO's is working to enhance the visitor experience with a Data-Driven apporach.

Diane Bures, Director of Consumer Marketing at Banff & Lake Louise Tourism, joined us at #DTTTGlobal to share the challenge of attracting visitors to Canada's first National Park while protecting its natural environment and adding value to the visitor experience at the same time.

Diane Bures, Director of Consumer Marketing at Banff & Lake Louise Tourism, joined us at #DTTTGlobal to share the challenge of attracting visitors to Canada's first National Park while protecting its natural environment and adding value to the visitor experience at the same time.

Find out how the DMO's is working to enhance the visitor experience by educating visitors, promoting positive geographic spread around the destination, and fostering sustainable visitor behaviour, all with a data-driven approach.

Key Takeaways

Published on:
February 2020
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