The discussion focused on brand, digital, content and key learnings of the process.
In destination marketing, branding is not about logos. It’s a holistic, 360-degree approach to crafting, developing and nurturing an authentic identity for the destination.
In destination marketing, branding is not about logos. It’s a holistic, 360-degree approach to crafting, developing and nurturing an authentic identity for the destination. For our final presentation, we were delighted to welcome Jon Munro, Digital Director and Strategist at Visit Wales, to share the story of how the destination has completely rebranded, repositioning the destination digital-first.
The discussion focused on brand, digital, content and key learnings of the process, with the objective to 'build a contemporary, engaging nation brand, that promotes Wales on a UK and International stage, while also inspiring the people of Wales to venture forward with confidence'.
Jon Munro
Jon has over 20 years marketing experience, both client and agency side, across public and private sector. His experience spans travel, tourism, leisure, charity, events, software, apparel, fashion, beauty, B2B and online retail.
