Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.

Julia Pars, Managing Director at Visit Greenland, discussed how the ongoing strategy focuses on responsible tourism development while developing Greenland as a sought-after adventure and cruise destination.

Julia Pars, Managing Director at Visit Greenland, discussed how the ongoing strategy focuses on responsible tourism development while developing Greenland as a sought-after adventure and cruise destination.

Julia Pars, Managing Director at Visit Greenland, discussed how the ongoing strategy focuses on responsible tourism development while developing Greenland as a sought-after adventure and cruise destination. The holistic approach includes building closer working relationships with everyone involved.

Julia spoke about the importance of adapting to the needs of the industry and trying to stay one step ahead in order to shape Greenland's future.

Responsible tourism is at the centre of its strategy, striving to attract tourism that results in high value and low impact, with 'Adventure tourism' being one of the instruments. Watch the Talk and find out more about this relatively unknown destination and how becoming aware of its own cultural identity is strengthening the brand.

Key Takeaways

Published on:
May 2021
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SUSTAINABILITY LEADERSHIP PROGRAMME

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