Scotland's Coordinated Industry Response

Our aim is to take the time and hassle out of doing that by doing it for you. You just listen along live, or check-in later.

With so many things to work on at the same time, we know that you would probably also love to connect with other destinations one-to-one and discuss what they're doing. Our aim is to take the time and hassle out of doing that by doing it for you. You just listen along live, or check-in later.

With so many things to work on at the same time, we know that you would probably also love to connect with other destinations one-to-one and discuss what they're doing. Our aim is to take the time and hassle out of doing that by doing it for you. You just listen along live, or check-in later.

We connected with:

- Aileen Lamb, from Scottish Enterprise, to discuss their response in more depth than we've had so far. What we can say is that it's multi-agency, multi-pronged and covering all aspects from guidance, to finance, to communication.

- Vicki Miller, Marketing Director at Visit Scotland, to understand the impact of the crisis on marketing activities and their response in terms of communication and branding strategy.

Key Takeaways

Published on:
May 2020
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