The Remote Control Tourist (RCT) campaign was a first of its kind digital campaign, run by Tourism Victoria to increase tourist arrivals from other Australian states and New Zealand to the city of Melbourne.

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This campaign, which cost in total $3.6m and involved over 100 people working on it, provided a unique, fully digital and interactive pre-trip experience for potential visitors.

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The campaign comprised of two people, the so called ‘remote controlled tourists’ (RCTs), who explored the city of Melbourne for 8 hours a day, and for a total of 5 days. Equipped with helmet mounted cameras, GPS tracking devices and live streaming technology; all of their movements, interactions and experiences were broadcasted live on the web. The audience could follow each of their moves and actions, and give them instructions in real-time via a dedicated website and social media channels (Twitter and Facebook). Thus, users could send requests to the remote control tourists, asking them to visit certain locations within the city, undertake specific activities, explore places and interact with locals on their behalf.