Understanding the Complexities of Destination Management and Marketing

Dolomiti Paganella and Val Di Sole to talk about their experiences rebuilding their own Trentino-based DMOs from the bottom up.

Luca D'Angelo and Fabio Sacco joined us from Dolomiti Paganella and Val Di Sole to talk about their experiences rebuilding their own Trentino based DMOs from the bottom up and the lessons they've learned along the way.

Luca D'Angelo and Fabio Sacco joined us from Dolomiti Paganella and Val Di Sole to talk about their experiences rebuilding their own Trentino based DMOs from the bottom up and the lessons they've learned along the way.

Luca D'Angelo and Fabio Sacco joined us from Dolomiti Paganella and Val Di Sole to talk about their experiences rebuilding their own Trentino based DMOs from the bottom up and the lessons they've learned along the way. With a huge focus on product development, both see their roles as DMOs to get closer to their stakeholders and empower them to become much more relevant in the overall running of the destination.

Luca and Fabio share insights on what a Destination Manager's week looks like, sharing how they crisscross between the different needs and challenges as they come. They focus on Management of the Destination, Product Development and Communication demonstrating that the complexity of the job reflects the complexity of the destination.

Key Takeaways

Published on:
March 2018
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