Remaining true to the core values of your brand and recalling them continuously with content throughout the visitor journey is not easy.
Remaining true to the core values of your brand and recalling them continuously with content throughout the visitor journey is not easy. Visit Copenhagen has been able to do this very effectively in a campaign they ran with the airline Norwegian, where they allowed users to 'mix-up' their own video using social content.
Remaining true to the core values of your brand and recalling them continuously with content throughout the visitor journey is not easy. Visit Copenhagen has been able to do this very effectively in a campaign they ran with the airline Norwegian, where they allowed users to 'mix-up' their own video using social content.
As shown before, remaining true to the core values of your brand and recall them continuously with content throughout the visitor journey is not easy. Visit Copenhagen has been able to do this very effectively in a campaign they ran with the airline Norwegian, where they allowed users to 'mix-up' their own video using social content.
At first glance, the campaign appears to randomly generate social images and mix it into a personalised video based on interests, however looking closer you will notice that every 'random' video has a few consistent elements. Notably, every video includes a shot of a Norwegian plane landing in Copenhagen and key shots of themes that are core to the Copenhagen brand, such as images of bicycles. Smart ha?
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