Meryl Le Feuvre from Visit Jersey talks about how the island has been pioneering its experience and product strategy.
Meryl Le Feuvre from Visit Jersey talks about how the island has been pioneering its experience and product strategy, primarily focusing on the emotive value and a new way to tell the story centred around how Jersey makes you feel as a destination.
Meryl Le Feuvre from Visit Jersey talks about how the island has been pioneering its experience and product strategy, primarily focusing on the emotive value and a new way to tell the story centred around how Jersey makes you feel as a destination.
Meryl Le Feuvre from Visit Jersey talks about how the island has been pioneering its experience and product strategy, primarily focusing on the emotive value and a new way to tell the story centred around how Jersey makes you feel as a destination.
Meryl shares the learnings of Visit Jersey's product strategy journey to date, discussing the value of strong partnerships, brand alignment and most importantly, a customer-centric approach.
Storytelling sits at the heart of the strategy, better delivering the product to the promise by curating meaningful stories and taking to market emotive and memorable product experiences worthy of dinner party chat!
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