Visit San Francisco on Value Driven Marketing

The recent promotional successes of San Francisco Travel, the official DMO of the city, demonstrate that the city’s shared values can be powerful.

The recent promotional successes of San Francisco Travel, the official DMO of the city, demonstrating that the city’s shared values can be a very powerful means to promote the destination.

The recent promotional successes of San Francisco Travel, the official DMO of the city, demonstrating that the city’s shared values can be a very powerful means to promote the destination.

At #DTTTGlobal 2017, Dan Rosenbaum showed the recent promotional successes of San Francisco Travel, the official DMO of the city, demonstrating that the city’s shared values can be a very powerful means to promote the destination. After the travel ban imposed by newly-elected President Trump in the US in 2017, San Francisco Travel decided to involve strategic partners and re-envision the teamwork structure in order to create a marketing campaign based on the strong value of inclusivity and openness that has always characterised the city, proving that a strong message to visitors is a good choice.

Key Takeaways

Published on:
February 2017
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