In 2020, there were 2 winners of the European Capitals of Smart Tourism.
These are destinations, who were able to set trends and truly be examples of destinations that can adapt to the digital needs of the modern climate. Nick discusses with them what it is exactly that won them their individual accolades and the future in a post-pandemic industry.
In 2020, there were 2 winners of the European Capitals of Smart Tourism. These are destinations, who were able to set trends and truly be examples of destinations that can adapt to the digital needs of the modern climate. Nick discusses with them what it is exactly that won them their individual accolades and the future in a post-pandemic industry.
Gothenburg is the story of a smaller destination paving the way for smart cities. For 20 years the strategy for them has been to make effective partnerships to expand opportunities.
Gothenburg is a destination that inhabits a diverse group of people, accommodating for 43 different languages and averaging 5.5 million bed nights.
They won their place as one of the European Capitals of Smart Tourism thanks to their sustainability-driven efforts, e.g. their 800km of bike lanes and ensuring that 95% of hotel rooms are environmentally certified. Through their win they've been given a platform to share their success in more than a few ways:
Visit Göteborg & Co for more
For years Málaga has looked towards sustaining itself in all senses of the word. As time has passed they have been innovators in strategy with the visitor experience in mind.
Málaga was the first city in Spain to wirelessly charge its system of electric buses while driving, this feat amongst 8 fully accessible urban beaches, 40 museum spaces, and 48.6km2 of protected natural areascaught the UN's attention.
Public LED lighting, bike hire stations for 40km worth of bike lanes, smart watering systems for green areas as well as the Air Quality Sectoral Plan are just several examples of their initiatives that won Málaga their award. Since then, they have released a plan of action and held up their causes throughout the year.
Some initiatives of note are:
Visit European Commission for more.
An experienced sustainability strategist, advisor and moderator with a deep interest in sustainable growth in destinations and building bridges to achieve results. Many years of experience in leading and developing the sustainability work within the tourism industry in Gothenburg, Sweden.
Marc Sanderson is Malaga, Spain´s first Director of International Economic Development and is currently the City´s spokesman on Smart Tourism initiatives being deployed in Malaga. Since he joined the City of Malaga in 2009, his primary responsibilities are to attract foreign direct investments, to assist local businesses with their internationalization, to expand relationships with foreign universities and to support the overall economic development in the region.