We are really excited to finally announce the start of our first DMO Journey: Dolomiti Paganella! Over the next months, we'll post different articles about them: who they are, what they are working on, etc.
We are really excited to finally announce the start of our first DMO Journey: Dolomiti Paganella! Over the next months, we'll post different articles about them: who they are, what they are working on, etc. All of this, from a Digital point of view and with the objective of giving other DMOs real examples of what happens in other organisations and how they deal with their projects.
For this DMO Journey, we will be in touch with two members from the Dolomiti Paganella Tourism Board: Alessandro Altomonte, Digital Marketing Manager; and Valentina Tonidandel, Content Writer & Tourism Services.
Dolomiti Paganella is a mountain resort area situated in Trentino Alto Adige, Italy’s Northernmost region bordering Austria and Switzerland. It encompasses the villages of Molveno, Andalo, Paganella, Cavedago and Spormaggiore, but most significantly, it is located right at the feet of the Brenta Dolomites which are part of the Italian UNESCO World Heritage sites.
The Dolomiti Paganella Tourist Board is an organisation that has as its primary objective the development, innovation and coordination of local actors to strengthen the positioning of Dolomiti Paganella as a tourist destination, and at the same time plan strategies to build a more touristy future that is balanced and sustainable.
For the last 4 years, the Tourism Board of Dolomiti Paganella has witnessed a complete restructuring after Director Luca D'Angelo joined the organisation. With his arrival to the organisation, a new plan and strategy for the destination, focusing on specific products and experiences.
Their new strategy is based on 4 different key points:
After proving the success of the implementation of their new strategy, Luca D'Angelo highlighted the most important takeaways from this strategy, relevant for any DMO:
We recorded a case study together with the Dolomiti Paganella Tourism Board in their destination and made a more detailed and extensive article about their strategy, so make sure to check it out if you'd like to have a better understanding of what they did and how they developed their new and successful strategy.
In the next article regarding Dolomiti Paganella's DMO Journey, you can look forward to an insight of their 2019-2020 Digital Report, that is, an overview of the campaigns they implemented during those two years, the results they achieved, and first-hand comments from Alessandro Altomonte, the DMO's Digital Marketing Manager.
We are really excited to finally announce the start of our first DMO Journey: Dolomiti Paganella! Over the next months, we'll post different articles about them: who they are, what they are working on, etc. All of this, from a Digital point of view and with the objective of giving other DMOs real examples of what happens in other organisations and how they deal with their projects.
For this DMO Journey, we will be in touch with two members from the Dolomiti Paganella Tourism Board: Alessandro Altomonte, Digital Marketing Manager; and Valentina Tonidandel, Content Writer & Tourism Services.
Dolomiti Paganella is a mountain resort area situated in Trentino Alto Adige, Italy’s Northernmost region bordering Austria and Switzerland. It encompasses the villages of Molveno, Andalo, Paganella, Cavedago and Spormaggiore, but most significantly, it is located right at the feet of the Brenta Dolomites which are part of the Italian UNESCO World Heritage sites.
The Dolomiti Paganella Tourist Board is an organisation that has as its primary objective the development, innovation and coordination of local actors to strengthen the positioning of Dolomiti Paganella as a tourist destination, and at the same time plan strategies to build a more touristy future that is balanced and sustainable.
For the last 4 years, the Tourism Board of Dolomiti Paganella has witnessed a complete restructuring after Director Luca D'Angelo joined the organisation. With his arrival to the organisation, a new plan and strategy for the destination, focusing on specific products and experiences.
Their new strategy is based on 4 different key points:
After proving the success of the implementation of their new strategy, Luca D'Angelo highlighted the most important takeaways from this strategy, relevant for any DMO:
We recorded a case study together with the Dolomiti Paganella Tourism Board in their destination and made a more detailed and extensive article about their strategy, so make sure to check it out if you'd like to have a better understanding of what they did and how they developed their new and successful strategy.
In the next article regarding Dolomiti Paganella's DMO Journey, you can look forward to an insight of their 2019-2020 Digital Report, that is, an overview of the campaigns they implemented during those two years, the results they achieved, and first-hand comments from Alessandro Altomonte, the DMO's Digital Marketing Manager.
All of this, from a Digital point of view and with the objective of giving other DMOs real examples of what happens in other organisations and how they deal with their projects.
For this DMO Journey, we will be in touch with two members from the Dolomiti Paganella Tourism Board: Alessandro Altomonte, Digital Marketing Manager; and Valentina Tonidandel, Content Writer & Tourism Services.
All of this, from a Digital point of view and with the objective of giving other DMOs real examples of what happens in other organisations and how they deal with their projects.
For this DMO Journey, we will be in touch with two members from the Dolomiti Paganella Tourism Board: Alessandro Altomonte, Digital Marketing Manager; and Valentina Tonidandel, Content Writer & Tourism Services.