Here at the DTTT, we're proud of the pivotal role we've played in shaping the tourism sector across the EU today and welcome the ambitious efforts and investment made by the European Commission in pushing forward the digital and green agenda, setting out the Transition Pathway for Tourism.
The comprehensive report published by the Commission in 2022 sets out key priorities, outlining the measures needed to accelerate the 'twin transition' in tourism. This relates to the green transition, towards a more sustainable tourism sector, and the digital transition, to build greater resilience and competitiveness by embracing horizon opportunities presented by technology and data developments in the wider digital landscape. The report also covers other priority areas such as skills and resilience, policy and governance as well as stakeholder support, which altogether form twenty-six different tourism action points.
One aspect, which stood out to us in particular, is the strong commitment to involving public and private stakeholders across the EU in the process, where co-creation methods are just one component in pooling different voices, needs and priorities. The report focuses in particular on the importance of co-ownership, arrived at through collaborative and participative structures and processes. One such aspect is a call for pledges and commitments, something that the team here at the DTTT has decided we should fully embrace in submitting five key pledges to directly support the Transition Pathway through our actions and work.
Upon reviewing the analysis, goals and overarching ambitions set-out in the report, alongside clear goals framed as 'actions', we recognised that these strongly align with the DTTT's own strategic pillars, which focus on digital transformation, sustainability, consumer and industry trends as well as public policy engagement & tourism development. In short, through our ambition and mission, we feel duty-bound to respond to this call and proactively support the Transition Pathway. Whilst much of our existing activities already do so, the call to action allows us to more directly shape these around policy objectives and respond with a more coherent and better aligned proposition to the benefit of the wider European tourism sector.
So here it is, the DTTT's five pledges, which we're fully committed and signed-up for:
If you're interested to read more about our pledges, why not check out our Transition Pathway Pledges to learn more about the rationale behind each, our planned actions and how you can join us by getting involved.
The comprehensive report published by the Commission in 2022 sets out key priorities, outlining the measures needed to accelerate the 'twin transition' in tourism. This relates to the green transition, towards a more sustainable tourism sector, and the digital transition, to build greater resilience and competitiveness by embracing horizon opportunities presented by technology and data developments in the wider digital landscape. The report also covers other priority areas such as skills and resilience, policy and governance as well as stakeholder support, which altogether form twenty-six different tourism action points.
One aspect, which stood out to us in particular, is the strong commitment to involving public and private stakeholders across the EU in the process, where co-creation methods are just one component in pooling different voices, needs and priorities. The report focuses in particular on the importance of co-ownership, arrived at through collaborative and participative structures and processes. One such aspect is a call for pledges and commitments, something that the team here at the DTTT has decided we should fully embrace in submitting five key pledges to directly support the Transition Pathway through our actions and work.
Upon reviewing the analysis, goals and overarching ambitions set-out in the report, alongside clear goals framed as 'actions', we recognised that these strongly align with the DTTT's own strategic pillars, which focus on digital transformation, sustainability, consumer and industry trends as well as public policy engagement & tourism development. In short, through our ambition and mission, we feel duty-bound to respond to this call and proactively support the Transition Pathway. Whilst much of our existing activities already do so, the call to action allows us to more directly shape these around policy objectives and respond with a more coherent and better aligned proposition to the benefit of the wider European tourism sector.
So here it is, the DTTT's five pledges, which we're fully committed and signed-up for:
If you're interested to read more about our pledges, why not check out our Transition Pathway Pledges to learn more about the rationale behind each, our planned actions and how you can join us by getting involved.
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