On the 25th of October, Tourisme Îles de la Madeleine celebrated Tourism Day, an event that brought together all of the destination's tourism stakeholders to present the results of the 2021 summer season and unveil the new 2021-2026 sustainable tourism strategy of the destination.
On the 25th of October, Tourisme Îles de la Madeleine celebrated Tourism Day, an event that brought together all of the destination's tourism stakeholders to present the results of the 2021 summer season and unveil the new 2021-2026 sustainable tourism strategy of the destination.
With a total of around 145 participants, amongst which were partners, tourism companies and residents, the day started with a review of the 2021 summer season. Despite the fact that the destination experienced a notable recovery in the number of visitors compared to the 2020 summer season, visitor numbers were still 10% down from those of 2019. Nonetheless, locals mentioned that the irritants and nuances experienced before the pandemic had been felt again during this season.
As the main objective of the Tourism Day was to allow for collective reflection on the sustainable development of the destination, there was a debate around the wellbeing of the archipelago's residents, as this is a matter of great importance which can have a strong impact on the quality of the visitors' experience.
Also during this day, the head of the Tourism, Territory and Society Research Group (GRITTS) presented the 2021-2026 sustainable tourism strategy of the Magdalen Islands and the five orientations that compose it to the event's attendees in order to receive input from all the destination's tourism agents.
The new sustainable strategy presented contains 39 recommendations, which focus on five pillars:
Some of the recommendations included in the 2021-2026 sustainable tourism strategy are:
This is what Dominic Lapointe, director of GRITTS and professor at UQAM mentioned in regards to the strategy:
“The reflections that the Madelinots currently have in relation to land use planning, demographic challenges and tourist numbers are taken into account in this strategy."
On the other hand, Michel Bonato, director at Tourism Îles de la Madeleine mentioned the importance of providing corrective measures to limit the pressure on the Madeline territory and its residents:
"The current context pushes us to move more strategically towards a notion of quality rather than quantity. We see it through this sustainable tourism strategy and our desire to offer niche products"
If you want, you can have a look at their strategy in the following document (available in French) 👇
After the new year we'll be catching up with Jason Bent, Tourism Development Agency & Tourism Cluster Director, to see what they are working on and for a revision on how the new strategy is moving forward
On the 25th of October, Tourisme Îles de la Madeleine celebrated Tourism Day, an event that brought together all of the destination's tourism stakeholders to present the results of the 2021 summer season and unveil the new 2021-2026 sustainable tourism strategy of the destination.
With a total of around 145 participants, amongst which were partners, tourism companies and residents, the day started with a review of the 2021 summer season. Despite the fact that the destination experienced a notable recovery in the number of visitors compared to the 2020 summer season, visitor numbers were still 10% down from those of 2019. Nonetheless, locals mentioned that the irritants and nuances experienced before the pandemic had been felt again during this season.
As the main objective of the Tourism Day was to allow for collective reflection on the sustainable development of the destination, there was a debate around the wellbeing of the archipelago's residents, as this is a matter of great importance which can have a strong impact on the quality of the visitors' experience.
Also during this day, the head of the Tourism, Territory and Society Research Group (GRITTS) presented the 2021-2026 sustainable tourism strategy of the Magdalen Islands and the five orientations that compose it to the event's attendees in order to receive input from all the destination's tourism agents.
The new sustainable strategy presented contains 39 recommendations, which focus on five pillars:
Some of the recommendations included in the 2021-2026 sustainable tourism strategy are:
This is what Dominic Lapointe, director of GRITTS and professor at UQAM mentioned in regards to the strategy:
“The reflections that the Madelinots currently have in relation to land use planning, demographic challenges and tourist numbers are taken into account in this strategy."
On the other hand, Michel Bonato, director at Tourism Îles de la Madeleine mentioned the importance of providing corrective measures to limit the pressure on the Madeline territory and its residents:
"The current context pushes us to move more strategically towards a notion of quality rather than quantity. We see it through this sustainable tourism strategy and our desire to offer niche products"
If you want, you can have a look at their strategy in the following document (available in French) 👇
After the new year we'll be catching up with Jason Bent, Tourism Development Agency & Tourism Cluster Director, to see what they are working on and for a revision on how the new strategy is moving forward
With a total of around 145 participants, amongst which were partners, tourism companies and residents, the day started with a review of the 2021 summer season. Despite the fact that the destination experienced a notable recovery in the number of visitors compared to the 2020 summer season, visitor numbers were still 10% down from those of 2019. Nonetheless, locals mentioned that the irritants and nuances experienced before the pandemic had been felt again during this season.
With a total of around 145 participants, amongst which were partners, tourism companies and residents, the day started with a review of the 2021 summer season. Despite the fact that the destination experienced a notable recovery in the number of visitors compared to the 2020 summer season, visitor numbers were still 10% down from those of 2019. Nonetheless, locals mentioned that the irritants and nuances experienced before the pandemic had been felt again during this season.
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