Influencing People to Book Travel

Is your Omni-channel strategy influencing travellers to book a trip to your destination? What channels do you believe are the best platforms to reach out to potential travellers?

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Here’s an interesting study on how the Polish Tourism Organisation’s Omni-channel strategy led to a higher number of visits to the destination. To stay at the top of travellers’ minds, Polish Tourism Organisations reached out to the potential audience via interesting platforms. In partnership with Sojern and Esky, the campaign reached 22 million + unique travellers and had a more than 84% visibility rate. Sojern promoted the destination via Youtube's true view and programmatic display. Esky shared the videos on social media and, display ads. The campaign was highly successful, with most of the travellers visiting Poland being influenced by the campaign.

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Read the full study here.

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Download the omni-channel success story here.