Shaping Vienna's ivie mobile app is a great example of creating a fulfilling experience for travellers who enjoy their own company. Available on iOS and Android devices, ivie is a large part of Shaping Vienna's 2025 Visitor Economy strategy.
This strategy looks at certifying local operators to become more sustainable, improving satisfaction alongside revenue. With a new curation-led and editorial-driven website, the Vienna Tourism Board supports deeper discovery of the destination with this travel companion app; developing value tourism in parallel to demonstrating how Vienna can share, involve, pilot and pivot due to the pandemic.
Find out more about how this strategy came to be here
ivie acts as a companion app to the city of Vienna, showcasing a catalogue of businesses, attractions, restaurants and shops chosen by the tourism board itself. Highlighting the best businesses, users can navigate Vienna completely independently.
For the spontaneous or solo traveller, it saves time researching and shares local businesses efficiently, creating a comprehensive package for a variety of trip ideas. Using different formats like audio guides and video, users can explore the city completely independently, creating a richer experience.
Users can plan ahead of their visit by saving favourites and checking what is nearby - useful for creating an itinerary and pin-pointing go-to places. These pages include fun facts about the area or some contextual history.
Data can be collected with the permission of the traveller to track where current areas of interest are straight from the user itself.
ivie offers two 'Walks & Guides' tours:
Discover Vienna with me – lists of suggested spots worth visiting
Guided Tour – a packaged version of several walks that can be purchased separately
These experiences can take users to hidden and unknown parts of the city they might not have discovered otherwise, creating a more immersive and valuable experience.
City Cards further incentivise the in-person experience, two types with varying discounts and perks.
The Experience Edition includes:
With Vienna's Visitor Economy strategy in mind, this gives more value to local businesses and keeps the user at the centre of each decision.
Find out more about ivie on the Shaping Vienna website
This strategy looks at certifying local operators to become more sustainable, improving satisfaction alongside revenue. With a new curation-led and editorial-driven website, the Vienna Tourism Board supports deeper discovery of the destination with this travel companion app; developing value tourism in parallel to demonstrating how Vienna can share, involve, pilot and pivot due to the pandemic.
Find out more about how this strategy came to be here
ivie acts as a companion app to the city of Vienna, showcasing a catalogue of businesses, attractions, restaurants and shops chosen by the tourism board itself. Highlighting the best businesses, users can navigate Vienna completely independently.
For the spontaneous or solo traveller, it saves time researching and shares local businesses efficiently, creating a comprehensive package for a variety of trip ideas. Using different formats like audio guides and video, users can explore the city completely independently, creating a richer experience.
Users can plan ahead of their visit by saving favourites and checking what is nearby - useful for creating an itinerary and pin-pointing go-to places. These pages include fun facts about the area or some contextual history.
Data can be collected with the permission of the traveller to track where current areas of interest are straight from the user itself.
ivie offers two 'Walks & Guides' tours:
Discover Vienna with me – lists of suggested spots worth visiting
Guided Tour – a packaged version of several walks that can be purchased separately
These experiences can take users to hidden and unknown parts of the city they might not have discovered otherwise, creating a more immersive and valuable experience.
City Cards further incentivise the in-person experience, two types with varying discounts and perks.
The Experience Edition includes:
With Vienna's Visitor Economy strategy in mind, this gives more value to local businesses and keeps the user at the centre of each decision.
Find out more about ivie on the Shaping Vienna website
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