Travel Tech

According to Facebook, the social network is being used by its users to share travel and vacation ideas, pics and information. Every year, a growth in the amount of travel related content can be noticed on Facebook and also other social networks. Why? Its actually quite simple, as many Facebook users use the network partly to get away from their daily lives and also the reality. Therefore, travel pictures and posts about famous landmarks in foreign countries are quite popular within the social networks and many consumers are increasingly posting their travel memories on the network. This is then often a trigger for other consumers to comment, share it themselves and start thinking about a holiday they could do themselves, thinking about how they could have similar experiences with their partner and families. Facebook is helping many consumers to get inspired and get sucked into a Dream stage with regards to holiday trips (AllFacebook 2014).


There is a pretty simple explanation as to why Facebook as a social network and travel content are a perfect match: images. The network relies on a live feed of content and updates that are mainly image driven, as these are more impactful. Images can also make a users’ life look way more exciting and glamorous than it actually is in reality. When travel pictures are being posted, a user will select the best ones, that illustrate the holiday in the best way, which is to make friends and families and other users jealous. All of these points are the main reason why Facebook is very efficient with regards to travel and is also used as one of the main reasons why Facebook itself is stressing the fact that tourism destinations and businesses need to be active on the social network, get the word out and is offering a number of ways for tourism companies to do so.


The reality of the tourism industry’s usage of Facebook is that many are still not taking full advantage of the social network with regards to promoting its services and products within Facebook. This is really down to the fact that for many consumers, Facebook is an inspiration tool that gets them dreaming but Facebook is often not the place where consumers then go onto the next stage in terms of planning and in particular booking a holiday. However, Facebook provides tourism businesses and destinations with the opportunity to provide booking within the site. Some businesses such as Delta or Direct Ferries are already taking advantage of using Facebook also another opportunity for their fans and consumers in general to book. The majority of tourism companies is however not there yet. It is also being made more complicated due to the fact that most big players in tourism have not yet made that step. Facebook cannot guarantee whether its users would like to book within the social network rather than to professional booking sites, making it rather difficult for most tourism businesses and destinations to justify that step.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank