Travel is bouncing back! It’s been more than 18 months since COVID-19 began to sweep the world, upending the travel industry and putting the breakers on years of economic growth. But now, with most of 2021 behind us, travel is steadily, even significantly, returning to many parts of the world.
Travel is bouncing back! It’s been more than 18 months since COVID-19 began to sweep the world, upending the travel industry and putting the breakers on years of economic growth. But now, with most of 2021 behind us, travel is steadily, even significantly, returning to many parts of the world.
Alongside vaccinations, recovery is being driven by exciting, pioneering innovations in tech. Traveller-first solutions are building confidence among the public, enabling easier, safer and more secure travel, while helping ensure resilience for destinations and travel providers.
However, travel’s return is sporadic and can vary significantly by region. Travellers and businesses must continually adapt to ever-changing rules and restrictions. Case numbers continue to rise and fall. Routes open and close. And people remain cautious. But within this uncertainty there's opportunity.
The ripple effects of the pandemic will be felt for years and it's those businesses that embrace a traveller-first approach and are led by the latest trends and insights that will find it easier to emerge stronger and lay the foundations for long-term success.
In the second Skyscanner Horizons report, we look at two key areas of opportunity for businesses as travel begins to bounce back. They are
The report highlights a maturing of trends witnessed early on in the recovery, whilst also pinpointing specific opportunities where supply hasn’t yet caught up with demand. Together, this gives us a more detailed understanding of how destinations can support their industry partners to respond directly to changing travel preferences, such as through cooperative marketing campaigns supporting route reinstatement or content initiatives to convey layers of depth.
Nicholas Hall, Founder & CEO, Digital Tourism Think Tank
The strong demand for cultural and authentic experiences further confirms that travellers are still seeking more meaningful and value-driven experiences which bring us closer together. The strategy that many destinations have pursued has therefore been the right approach. Investing in product and experience development, with a strengthened focus on sustainability and values, will continue to reinforce competitive positioning in the long run. Nicholas Hall, Founder & CEO, Digital Tourism Think Tank.
This article is published in partnership with Skyscanner. The original article can be found here.
Travel is bouncing back! It’s been more than 18 months since COVID-19 began to sweep the world, upending the travel industry and putting the breakers on years of economic growth. But now, with most of 2021 behind us, travel is steadily, even significantly, returning to many parts of the world.
Alongside vaccinations, recovery is being driven by exciting, pioneering innovations in tech. Traveller-first solutions are building confidence among the public, enabling easier, safer and more secure travel, while helping ensure resilience for destinations and travel providers.
However, travel’s return is sporadic and can vary significantly by region. Travellers and businesses must continually adapt to ever-changing rules and restrictions. Case numbers continue to rise and fall. Routes open and close. And people remain cautious. But within this uncertainty there's opportunity.
The ripple effects of the pandemic will be felt for years and it's those businesses that embrace a traveller-first approach and are led by the latest trends and insights that will find it easier to emerge stronger and lay the foundations for long-term success.
In the second Skyscanner Horizons report, we look at two key areas of opportunity for businesses as travel begins to bounce back. They are
The report highlights a maturing of trends witnessed early on in the recovery, whilst also pinpointing specific opportunities where supply hasn’t yet caught up with demand. Together, this gives us a more detailed understanding of how destinations can support their industry partners to respond directly to changing travel preferences, such as through cooperative marketing campaigns supporting route reinstatement or content initiatives to convey layers of depth.
Nicholas Hall, Founder & CEO, Digital Tourism Think Tank
The strong demand for cultural and authentic experiences further confirms that travellers are still seeking more meaningful and value-driven experiences which bring us closer together. The strategy that many destinations have pursued has therefore been the right approach. Investing in product and experience development, with a strengthened focus on sustainability and values, will continue to reinforce competitive positioning in the long run. Nicholas Hall, Founder & CEO, Digital Tourism Think Tank.
This article is published in partnership with Skyscanner. The original article can be found here.
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