How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

How are leading tourism organisations retaining their workforce during times of disruption? 

For many economies, tourism is one of the largest economic activities, key for local jobs and employment. Retention of talented workforce is also key to empowering local businesses and boosting the local economy. During the pandemic, the travel industry witnessed the highest number of layoffs, leaving millions of individuals without work. As per the report by WTTC, 62 million jobs were lost in 2020 and many tourism professionals looked at other sources of employment to survive the harsh realities of the pandemic. 

The strong recovery of the travel industry after the pandemic introduced challenges as a result of the emerging talent crisis. Due to staff shortages, the tourism industry faced restricted operational capability, delayed flights and tourism services, employees striking and travellers being disappointed. All this is particularly damaging for perception and brand image overall. We addressed this topic recently in a piece, which you can read here.

We will shed light on this crucial topic during the theme of Talent and Capability at X. Festival 2022, on 29th November, by diving into significant questions like how can we ensure the wellbeing of the tourism workforce and retain talent in our industry, how can women shape the future of tourism and explore training and up-skilling priorities of the travel workforce?


Helping Hospitality Teams be More Productive

Inga Rós, Sweeply, will join to tell us how they use tech to create a better work environment for staff working in hospitality.

This will be a great opportunity to explore questions our industry is facing right now and discuss the role of tech in making us both more productive and resource-rich so more human energy can be spent on the welcome.


Women Leading Tourism Transformation  

Women comprise more than 50% of the tourism workforce at various levels, from being tourism entrepreneurs to making a crucial contribution to leading organisations, but do they have the same opportunities to rise up, reach their potential and become the productive drivers of growth that our industry needs?

We will also discuss the concept of the "Great Breakup" as women are demanding more from work, and they’re leaving their companies in unprecedented numbers to get it.

Along with Lila Fox, Lila Fox Travel Co., and Ewa Biging, Healing Hotels of the World, we will discover how women create a more inclusive workplace and transform the tourism industry towards a sustainable future, with talks specifically set out to explore this topic.


Attract Talent Into the Destination

Marco Minicucci, Milano & Partners, will speak about the strategy behind "Milano it's a match" and the outcomes of this integrated communications campaign to welcome students to Milano.

This is an innovative way to retain talent in the destination, which is a challenge faced by multiple destinations today. The need for talent faced by the industry is increasingly affecting the destination's ability to meet expectations, which is why we are focusing on real cases of destinations using creativity to succeed.


Wellbeing and Inclusion in Tourism

The pandemic has endangered the social development brought by tourism. Tolerance, inclusion and wellbeing are concepts that need to be reinforced so that tourism and local communities can continue to have a close and positive connection.

Paul Rogers, Planet Happiness, will be sharing how tourism can be used as a vehicle for development, whilst Alessandra Alonso, Women in Travel cic, will explain the need to empower women in the sector.


Join us at X. Festival 2022, from 29th November to 1st December 2022, to discuss the strategies adopted across our industry to tackle some of these issues and to explore a new way of thinking when it comes to addressing the talent gap and ensuring we invest in our industry's future capability for the long-term growth it can create, not only to meet short-term pressures it currently faces.

👉 Register for X. Festival for free and be a part of the most disruptive and inspiring travel event in the industry.

For many economies, tourism is one of the largest economic activities, key for local jobs and employment. Retention of talented workforce is also key to empowering local businesses and boosting the local economy. During the pandemic, the travel industry witnessed the highest number of layoffs, leaving millions of individuals without work. As per the report by WTTC, 62 million jobs were lost in 2020 and many tourism professionals looked at other sources of employment to survive the harsh realities of the pandemic. 

The strong recovery of the travel industry after the pandemic introduced challenges as a result of the emerging talent crisis. Due to staff shortages, the tourism industry faced restricted operational capability, delayed flights and tourism services, employees striking and travellers being disappointed. All this is particularly damaging for perception and brand image overall. We addressed this topic recently in a piece, which you can read here.

We will shed light on this crucial topic during the theme of Talent and Capability at X. Festival 2022, on 29th November, by diving into significant questions like how can we ensure the wellbeing of the tourism workforce and retain talent in our industry, how can women shape the future of tourism and explore training and up-skilling priorities of the travel workforce?


Helping Hospitality Teams be More Productive

Inga Rós, Sweeply, will join to tell us how they use tech to create a better work environment for staff working in hospitality.

This will be a great opportunity to explore questions our industry is facing right now and discuss the role of tech in making us both more productive and resource-rich so more human energy can be spent on the welcome.


Women Leading Tourism Transformation  

Women comprise more than 50% of the tourism workforce at various levels, from being tourism entrepreneurs to making a crucial contribution to leading organisations, but do they have the same opportunities to rise up, reach their potential and become the productive drivers of growth that our industry needs?

We will also discuss the concept of the "Great Breakup" as women are demanding more from work, and they’re leaving their companies in unprecedented numbers to get it.

Along with Lila Fox, Lila Fox Travel Co., and Ewa Biging, Healing Hotels of the World, we will discover how women create a more inclusive workplace and transform the tourism industry towards a sustainable future, with talks specifically set out to explore this topic.


Attract Talent Into the Destination

Marco Minicucci, Milano & Partners, will speak about the strategy behind "Milano it's a match" and the outcomes of this integrated communications campaign to welcome students to Milano.

This is an innovative way to retain talent in the destination, which is a challenge faced by multiple destinations today. The need for talent faced by the industry is increasingly affecting the destination's ability to meet expectations, which is why we are focusing on real cases of destinations using creativity to succeed.


Wellbeing and Inclusion in Tourism

The pandemic has endangered the social development brought by tourism. Tolerance, inclusion and wellbeing are concepts that need to be reinforced so that tourism and local communities can continue to have a close and positive connection.

Paul Rogers, Planet Happiness, will be sharing how tourism can be used as a vehicle for development, whilst Alessandra Alonso, Women in Travel cic, will explain the need to empower women in the sector.


Join us at X. Festival 2022, from 29th November to 1st December 2022, to discuss the strategies adopted across our industry to tackle some of these issues and to explore a new way of thinking when it comes to addressing the talent gap and ensuring we invest in our industry's future capability for the long-term growth it can create, not only to meet short-term pressures it currently faces.

👉 Register for X. Festival for free and be a part of the most disruptive and inspiring travel event in the industry.

We will shed light on this crucial topic during the theme of Talent and Capability at X. Festival 2022, on 29th November, by diving into significant questions like how can we ensure the wellbeing of the tourism workforce and retain talent in our industry, how can women shape the future of tourism and explore training and up-skilling priorities of the travel workforce?

We will shed light on this crucial topic during the theme of Talent and Capability at X. Festival 2022, on 29th November, by diving into significant questions like how can we ensure the wellbeing of the tourism workforce and retain talent in our industry, how can women shape the future of tourism and explore training and up-skilling priorities of the travel workforce?

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