X.Festival: Imagining the DMO in 2050
We hope you had a chance to tune into our futures session last Friday that became a playground for us to think about how things in tourism might be thirty years from now.
We hope you had a chance to tune into our futures session last Friday that became a playground for us to think about how things in tourism might be thirty years from now.
We hope you had a chance to tune into our futures session last Friday that became a playground for us to think about how things in tourism might be thirty years from now.
Together with Helene from Småland Tourism, Hlif from visitGreenland, and Stefano from the Valsugana Tourism Board, we imagined
Our MURAL for the session became a collection of contributions from our three speakers and all participants with a wealth of sticky notes, images, icons, and links to capture a whole variety of imaginations from which we can begin building more desirable futures.
You might wonder what this has to do with sustainability and why this session ended up on the Sustainability & Stewardship track at X.Festival. In fact, we didn't address sustainability in the usual manner, from a place of concern with current practices or from a perspective of measurable impact. Instead, we allowed ourselves to ponder about what (else) might (still) be there in 2050 and how the state of nature and the nature of destinations, travel, travellers, and DMOs might be different from today.
This discussion was an attempt of rehearsing futures and starting to be in touch with the future. Because the future is often reduced to a time and place to strategise about – and not often enough considered as a time and space to actively build together! And building more desirable futures for all – meaning planet and people – is the underlying rationale of the United Nations Sustainable Development Goals.
A place to start building futures is asking yourself:
If you're interested in working with sustainability and taking on sustainability leadership at your destination, watch this space for updates on our sustainability program!
We hope you had a chance to tune into our futures session last Friday that became a playground for us to think about how things in tourism might be thirty years from now.
Together with Helene from Småland Tourism, Hlif from visitGreenland, and Stefano from the Valsugana Tourism Board, we imagined
Our MURAL for the session became a collection of contributions from our three speakers and all participants with a wealth of sticky notes, images, icons, and links to capture a whole variety of imaginations from which we can begin building more desirable futures.
You might wonder what this has to do with sustainability and why this session ended up on the Sustainability & Stewardship track at X.Festival. In fact, we didn't address sustainability in the usual manner, from a place of concern with current practices or from a perspective of measurable impact. Instead, we allowed ourselves to ponder about what (else) might (still) be there in 2050 and how the state of nature and the nature of destinations, travel, travellers, and DMOs might be different from today.
This discussion was an attempt of rehearsing futures and starting to be in touch with the future. Because the future is often reduced to a time and place to strategise about – and not often enough considered as a time and space to actively build together! And building more desirable futures for all – meaning planet and people – is the underlying rationale of the United Nations Sustainable Development Goals.
A place to start building futures is asking yourself:
If you're interested in working with sustainability and taking on sustainability leadership at your destination, watch this space for updates on our sustainability program!
Together with Helene from Småland Tourism, Hlif from visitGreenland, and Stefano from the Valsugana Tourism Board, we imagined
Together with Helene from Småland Tourism, Hlif from visitGreenland, and Stefano from the Valsugana Tourism Board, we imagined
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