2.12 Understanding sustainability: Goodwings

Through this case study, you'll be able to understand different ways in which businesses can help contribute to sustainability, as well as the importance of establishing partnerships to achieve your goals.

Supporting Sustainability Through Subscription-Based Models

This case study looks at how a business can offer solutions to others by means of helping them be more sustainable, emphasising the importance of establishing partnerships. In addition, the benefits of Goodwings actions can be linked to SDG 13: Climate Action.

Supporting Sustainability Through Subscription-Based Models

This case study looks at how a business can offer solutions to others by means of helping them be more sustainable, emphasising the importance of establishing partnerships. In addition, the benefits of Goodwings actions can be linked to SDG 13: Climate Action.

Main Takeaways from this Case

  • There's a need for the tourism and travel industry to take responsibility for their high emission rates. Thus, sustainable strategies need to look at reducing and removing organisations' carbon footprint.
  • Transparency and verification are key to ensuring the viability of sustainability actions.
  • By means of efficiently evaluating processes, planning and moving towards sustainability, access to data and analytical reports is key.

Summary

Goodwings has an innovative business model to unlock substantial changes in making the tourism and travel industry sustainable. During his talk, Christian mentioned that there's a necessity to rethink how we travel, referring to COP 26 takeaways, including the concern for the planet’s future.

Many sectors, including travel and tourism, need to address the climate changes we face today and prevent unsustainable practices. In travel and tourism, many transactions have high emission rates. For example, the CO2 emissions of aeroplanes are increasing annually and are expected to make up 25% of the global emissions. Christian mentioned that solutions need to be introduced to reduce or remove CO2 emissions for which travel and tourism activities are responsible.

Christian mentioned that stopping to travel is not the solution. Instead, we need to work collaboratively with the travel and tourism industry to keep both the industry and the planet alive. Business travels specifically constitute the highest rate carbon footprint of companies. Goodwings provides a solution where individuals and businesses can subscribe to review and compensate for their CO2 emission due to travelling. Goodwings services can be summarised into:

  1. Calculation of CO2 emission;
  2. Removal of carbon footprint and
  3. Documentation and reporting.

Goodwings operate as an online platform where users can plan and book journeys. The platform allows users to find hotels and transportation methods and accordingly configure the CO2 emission for getting from one point to another when travelling.

Goodwings generates data on Carbon emission, which is later used to either compensate for or remove CO2 emission on behalf of the subscribed individuals and companies in order to practice with transparency. The income generated through subscriptions is spent on removal and compensation projects such as VCS-verified reforestation in Uruguay. They intend to remove 7.5 tons of CO2.

The company also provides subscribers with verified documentation for sustainability reports for transparency and in response to scepticism in sustainability actions.

Goodwings business growth model involves 7 major partnerships, namely:

  1. Intuit (software company),
  2. Impact hub (network of incubators, accelerators, co-working spaces, and nonprofit organisations),
  3. Tech soup (a nonprofit international network of non-governmental organisations that provides technical support and technological tools ),
  4. Pleo (Finance and accounting),
  5. Green business bureau,
  6. GoodJobs, and
  7. We don’t have time (social networking for climate).

Christian also referred to their Moonshot goal to turn a billion trips net-zero by 2030, in other words, remove 0.8 billion tons of CO2.

To conclude, Christian also discussed their strategy for measuring the impact of their activities regarding servers and the energy required to offer their services. Goodwings is run with a small team of currently only 10 people. As a company, they have insignificant travel emissions themselves. Additionally, they encourage reducing emission rates instead of removing them later. Goodwings also generate business model annual reports to reflect on their practice. In the future, they plan to launch carbon analytics to showcase data on transportation and behaviours in relation to emission and carbon footprint. At last, Christian reiterated the value of having access to data to evaluate transactions and make changes to be more sustainable.

Supporting Sustainability Through Subscription-Based Models

This case study looks at how a business can offer solutions to others by means of helping them be more sustainable, emphasising the importance of establishing partnerships. In addition, the benefits of Goodwings actions can be linked to SDG 13: Climate Action.

Supporting Sustainability Through Subscription-Based Models

This case study looks at how a business can offer solutions to others by means of helping them be more sustainable, emphasising the importance of establishing partnerships. In addition, the benefits of Goodwings actions can be linked to SDG 13: Climate Action.

Main Takeaways from this Case

  • There's a need for the tourism and travel industry to take responsibility for their high emission rates. Thus, sustainable strategies need to look at reducing and removing organisations' carbon footprint.
  • Transparency and verification are key to ensuring the viability of sustainability actions.
  • By means of efficiently evaluating processes, planning and moving towards sustainability, access to data and analytical reports is key.

Summary

Goodwings has an innovative business model to unlock substantial changes in making the tourism and travel industry sustainable. During his talk, Christian mentioned that there's a necessity to rethink how we travel, referring to COP 26 takeaways, including the concern for the planet’s future.

Many sectors, including travel and tourism, need to address the climate changes we face today and prevent unsustainable practices. In travel and tourism, many transactions have high emission rates. For example, the CO2 emissions of aeroplanes are increasing annually and are expected to make up 25% of the global emissions. Christian mentioned that solutions need to be introduced to reduce or remove CO2 emissions for which travel and tourism activities are responsible.

Christian mentioned that stopping to travel is not the solution. Instead, we need to work collaboratively with the travel and tourism industry to keep both the industry and the planet alive. Business travels specifically constitute the highest rate carbon footprint of companies. Goodwings provides a solution where individuals and businesses can subscribe to review and compensate for their CO2 emission due to travelling. Goodwings services can be summarised into:

  1. Calculation of CO2 emission;
  2. Removal of carbon footprint and
  3. Documentation and reporting.

Goodwings operate as an online platform where users can plan and book journeys. The platform allows users to find hotels and transportation methods and accordingly configure the CO2 emission for getting from one point to another when travelling.

Goodwings generates data on Carbon emission, which is later used to either compensate for or remove CO2 emission on behalf of the subscribed individuals and companies in order to practice with transparency. The income generated through subscriptions is spent on removal and compensation projects such as VCS-verified reforestation in Uruguay. They intend to remove 7.5 tons of CO2.

The company also provides subscribers with verified documentation for sustainability reports for transparency and in response to scepticism in sustainability actions.

Goodwings business growth model involves 7 major partnerships, namely:

  1. Intuit (software company),
  2. Impact hub (network of incubators, accelerators, co-working spaces, and nonprofit organisations),
  3. Tech soup (a nonprofit international network of non-governmental organisations that provides technical support and technological tools ),
  4. Pleo (Finance and accounting),
  5. Green business bureau,
  6. GoodJobs, and
  7. We don’t have time (social networking for climate).

Christian also referred to their Moonshot goal to turn a billion trips net-zero by 2030, in other words, remove 0.8 billion tons of CO2.

To conclude, Christian also discussed their strategy for measuring the impact of their activities regarding servers and the energy required to offer their services. Goodwings is run with a small team of currently only 10 people. As a company, they have insignificant travel emissions themselves. Additionally, they encourage reducing emission rates instead of removing them later. Goodwings also generate business model annual reports to reflect on their practice. In the future, they plan to launch carbon analytics to showcase data on transportation and behaviours in relation to emission and carbon footprint. At last, Christian reiterated the value of having access to data to evaluate transactions and make changes to be more sustainable.