4.1 Sustainability & Effective Communication: Kickoff Session

Before focusing on the three different parts into which the session is divided, we'll start the session with a quick check-in activity: "The Anonymous Greenwash Scale".

Through it, we'll rank the extent to which we have "exploited" sustainability rather than pursued it with intent.

Before focusing on the three different parts into which the session is divided, we'll start the session with a quick check-in activity: "The Anonymous Greenwash Scale". Through it, we'll rank the extent to which we have "exploited" sustainability rather than pursued it with intent.

1. Effective Corporate Communication

Our objective during the first part of this session will be to set out a vision to achieve buy-in. By means of reaching this goal, we'll focus on creating an open innovation model for the journey, through which we'll communicate our commitment, goals and progress. Lastly, we'll focus on how your organisation can balance humility and accountability in its corporate communication.

2. Effective Consumer Communication

The second part of the session will focus on the pledges and commitments that organisations make by means of developing effective consumer communication. We'll also cover how communicating your organisation's purpose and values can aid the effectiveness of the communication, but also the importance of avoiding greenwashing throughout the delivery of information.

This section of the session will finish by looking into the digital consumers and their value for transparency and how consumer communication can help your organisations to close the loop with a circular value chain.

You can have a look at the slides of the presentation by clicking here.

On Tuesday we had a live discussion to jointly evaluate whether we need to reconfigure our principles on incorporating core values into our mission; the tone, guidelines and principles of our messaging; and establishing greater transparency. 💬

You can access the session's Mural by clicking below:

If you'd like to re-watch the session you can also do so 👇

Through it, we'll rank the extent to which we have "exploited" sustainability rather than pursued it with intent.

Before focusing on the three different parts into which the session is divided, we'll start the session with a quick check-in activity: "The Anonymous Greenwash Scale". Through it, we'll rank the extent to which we have "exploited" sustainability rather than pursued it with intent.

1. Effective Corporate Communication

Our objective during the first part of this session will be to set out a vision to achieve buy-in. By means of reaching this goal, we'll focus on creating an open innovation model for the journey, through which we'll communicate our commitment, goals and progress. Lastly, we'll focus on how your organisation can balance humility and accountability in its corporate communication.

2. Effective Consumer Communication

The second part of the session will focus on the pledges and commitments that organisations make by means of developing effective consumer communication. We'll also cover how communicating your organisation's purpose and values can aid the effectiveness of the communication, but also the importance of avoiding greenwashing throughout the delivery of information.

This section of the session will finish by looking into the digital consumers and their value for transparency and how consumer communication can help your organisations to close the loop with a circular value chain.

You can have a look at the slides of the presentation by clicking here.

On Tuesday we had a live discussion to jointly evaluate whether we need to reconfigure our principles on incorporating core values into our mission; the tone, guidelines and principles of our messaging; and establishing greater transparency. 💬

You can access the session's Mural by clicking below:

If you'd like to re-watch the session you can also do so 👇