Travel in 2026 is shifting toward more individualised, culturally grounded and sustainable experiences. Travellers aren’t just booking trips, they’re chasing moods, following influencers and algorithms down rabbit holes and choosing routes that tell a story.
Viral “hidden gems” are bumping bustling cities, famous beaches and over-photographed landmarks. Scenic routes are beating fast ones. People are stacking experiences like playlists, planning around daylight and choosing wilder adventures and stays. Infrastructure is booming, country entry is easing and suddenly entire regions feel easier — and more fun.
This coming year isn’t about ticking boxes. It’s about finding the place, the path and the pace that fits the moment.
Travel in 2026 is shifting toward more individualised, culturally grounded and sustainable experiences. Travellers aren’t just booking trips, they’re chasing moods, following influencers and algorithms down rabbit holes and choosing routes that tell a story.
Viral “hidden gems” are bumping bustling cities, famous beaches and over-photographed landmarks. Scenic routes are beating fast ones. People are stacking experiences like playlists, planning around daylight and choosing wilder adventures and stays. Infrastructure is booming, country entry is easing and suddenly entire regions feel easier — and more fun.
This coming year isn’t about ticking boxes. It’s about finding the place, the path and the pace that fits the moment.