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7 Megatrends Reshaping International Tourism in 2026
This report highlights key 2026 travel trends and offers actionable insights for DMOs and tourism professionals.
Summary
In this report, we explore the seven main trends shaping the industry in 2026:
- The intentional traveller: Personalisation
- Story-led journeys: Narrative travel
- The wellbeing reset: Regenerative and active wellness
For each trend, whether you work in a DMO, the tourism industry or a related sector, you’ll find actionable insights on how to leverage them to your advantage — from improving visitor engagement and refining your strategy to spotting new opportunities before your competitors do.
Premium content, included with Evolve membership and above.
What it covers
- The intentional traveller: personalisation
- Story-led journeys: narrative travel
- The wellbeing reset: regenerative and active wellness
- Back to belonging: roots and reconnections
- Event tourism: impact and legacy management
- From icons to experiences: experience-led destination management
- Tech-intelligent & sustainable destinations
Why it matters
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