Author:
Amadeus
Language:
English

Business Travel Trends 2024

January 2024
Digital

Since Open AI’s ChatGPT made its debut in November 2022, millions of early adopters around the world have been experimenting with the capabilities of “Generative AI”. Other contenders include Elon Musk’s Grok chatbot, Meta’s Llama 2, Google Gemini and Perplexity AI, which is taking on Google Search as the go-to source of information about pretty much anything.

Google and Alphabet CEO, Sundar Pichai, said in a statement: “I believe the transition we are seeing right now with AI will be the most profound in our lifetimes, far bigger than the shift to mobile or to the web before it. AI has the potential to create opportunities – from the everyday to the extraordinary – for people everywhere.”

For corporate travelers, the shift to Gen AI has catalyzed the emergence of “AI PAs” – intelligent, 24/7, personal assistants who can patiently help with everything from processing complex travel bookings using natural language to advising on itinerary options.

Travel technology giant Amadeus is leading the way, working with Microsoft and Accenture to develop new Gen AI-powered integrations between its travel management solution, Cytric Easy, and Microsoft 365.

Arlene Coyle, Senior Vice President, Commercial, Amadeus Cytric Solutions, said in a statement: “Gen AI-powered chatbots will offer a different experience when it comes to business travel. Today, business travellers enter their travel destination and criteria in tools outside their workspace applications. We are working to change this experience into one where – without needing to leave Microsoft Teams business travellers will be able to converse with Gen AI-powered chatbots like they do via mail or chat. They will get trip recommendations aligned with policy, they will be prompted on when to travel or the best choices to get there. The impact will be profound and will change completely the lives of our business travellers and corporate stakeholders.”

Taking a broader view of AI PAs in travel, consumer-facing meta-search and online travel agencies such as Expedia, Booking.com, Kayak and Tripadvisor have all integrated ChatGPT into their apps and websites as a way of making research and planning more akin to speaking to human advisor.

In short, next-gen chatbots can perform the role of highly knowledgeable, multi-lingual digital assistants that can respond to a detailed trip brief

rather than a smattering of keywords, in the way that Google does. After inputting an initial prompt, the output generated is friendly and helpful in tone, and it’s easy to continue the dialogue with follow-up questions. The amazing thing is, it will get increasingly advanced and intuitive at a rapid rate.

Contents:

  1. AI PAs
  2. Executive Field Trips
  3. Objective Stacking
  4. Behind Itineraries
  5. Net Zero Heroes
  6. Digital Expenses
  7. Power Networking

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Business Travel Trends 2024

January 2024
Digital

Since Open AI’s ChatGPT made its debut in November 2022, millions of early adopters around the world have been experimenting with the capabilities of “Generative AI”. Other contenders include Elon Musk’s Grok chatbot, Meta’s Llama 2, Google Gemini and Perplexity AI, which is taking on Google Search as the go-to source of information about pretty much anything.

Google and Alphabet CEO, Sundar Pichai, said in a statement: “I believe the transition we are seeing right now with AI will be the most profound in our lifetimes, far bigger than the shift to mobile or to the web before it. AI has the potential to create opportunities – from the everyday to the extraordinary – for people everywhere.”

For corporate travelers, the shift to Gen AI has catalyzed the emergence of “AI PAs” – intelligent, 24/7, personal assistants who can patiently help with everything from processing complex travel bookings using natural language to advising on itinerary options.

Travel technology giant Amadeus is leading the way, working with Microsoft and Accenture to develop new Gen AI-powered integrations between its travel management solution, Cytric Easy, and Microsoft 365.

Arlene Coyle, Senior Vice President, Commercial, Amadeus Cytric Solutions, said in a statement: “Gen AI-powered chatbots will offer a different experience when it comes to business travel. Today, business travellers enter their travel destination and criteria in tools outside their workspace applications. We are working to change this experience into one where – without needing to leave Microsoft Teams business travellers will be able to converse with Gen AI-powered chatbots like they do via mail or chat. They will get trip recommendations aligned with policy, they will be prompted on when to travel or the best choices to get there. The impact will be profound and will change completely the lives of our business travellers and corporate stakeholders.”

Taking a broader view of AI PAs in travel, consumer-facing meta-search and online travel agencies such as Expedia, Booking.com, Kayak and Tripadvisor have all integrated ChatGPT into their apps and websites as a way of making research and planning more akin to speaking to human advisor.

In short, next-gen chatbots can perform the role of highly knowledgeable, multi-lingual digital assistants that can respond to a detailed trip brief

rather than a smattering of keywords, in the way that Google does. After inputting an initial prompt, the output generated is friendly and helpful in tone, and it’s easy to continue the dialogue with follow-up questions. The amazing thing is, it will get increasingly advanced and intuitive at a rapid rate.

Contents:

  1. AI PAs
  2. Executive Field Trips
  3. Objective Stacking
  4. Behind Itineraries
  5. Net Zero Heroes
  6. Digital Expenses
  7. Power Networking