From Bucket List to Booking: The Travel Trends Report 2025

With 61% of TikTok users increasing their travel spend year-on-year,1 it’s time to tap into the huge opportunity that the platform provides for travel brands. From solo travel to the redefining of luxury travel – there is something for every advertiser to explore.

This report reveals the way consumer behaviour has shortened from weeks of research and planning to a more effortless, video-led discovery and booking. Travellers are looking for authentic, behind-the-scenes content, a trust-based approach across every facet of the journey from your flights and hotel bookings, to action-packed itinerary.