Whether you’ve worked in social media long enough to survive five algorithm updates or 15, you know the job demands patience, curiosity and a willingness to accept that the learning never ends.

The “best” practices that paid off six months ago are likely starting to falter. The goals leadership wants you to align with probably shifted (and then shifted again).

We’ve curated a collection of guidance, tips and (honestly) rallying cries to keep you inspired even when screaming into the void feels like the only option. No matter where you are in your social career, we hope these provide the fuel you need to tackle that next brief, another metrics report or presentation to your CMO.

1. There is a cost to not taking risks
2. Don't let what you create overshadow who you're creating for
3. No industry is too niche for social
4. The intention you put into influencer partnerships matters more than their audience size
5. Earn leaders trust with less jargon, more storytelling
6. 5 ways to build a more inspired social media practice