The incentives industry is entering 2026 amid persistent cost pressures, geopolitical uncertainty, and evolving participant expectations. Rising expenses and flat budgets are forcing incentive professionals to scrutinise every aspect of program design, balancing necessary cuts with the need to deliver meaningful experiences. Geopolitical instability and logistical challenges are adding new layers of complexity to destination selection and risk management. A growing trend of “job hugging,” where employees hold tightly to their current roles due to economic uncertainty, is influencing how organisations approach motivation and recognition strategies.

At the same time, we are seeing optimism in both North America and Europe as organizations embrace the power of incentives to engage and motivate their workforce. Organisations are exploring innovative ways to motivate and recognise people to ensure programs remain impactful and resilient in a rapidly changing environment.

1. Cuts Over Creativity in Incentive Travel
2. Rethinking Merchandise and Event Gifting
3. Geopolitical Environment Impacts Decision Making
4. Powerful Partnerships
5. Gift Cards Boost Morale During Tough Times
6. Concerns Around Air
7. Human Interaction in the Age of AI
8. Articulating the Value of Incentive Programs