In a perfect storm of factors, employers and employees are experiencing a once-in-a-generation change in their relationship, with many employees reconsidering the role that work plays within their lives. Added to this, the pandemic-driven move to remote or hybrid working represents one of the greatest shake-ups in work norms since the office became a part of the work landscape in the 18th century. Whether driven by the pandemic or generational shifts, employees increasingly feel empowered to push back on employers and demand more.

All of this has increased emphasis on getting all elements of the hiring process and employee experience right, starting with the wording of job adverts through to the broader employer brand.

1. Introduction
2. Recruiting for In-Demand Skills
3. Better Job Descriptions
4. The Employer Brand
5. Conclusion