Author:
Cisco
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Realizing the Value of AI: Cisco AI Readiness Index 2025

October 2025
Digital

Now in its third year, Cisco's AI Readiness Index is a global study surveying over 8,000 senior IT and business leaders across 30 markets and 26 industries. The 2025 edition introduces a new concept: AI Infrastructure Debt, the quiet accumulation of deferred upgrades, underfunded architecture and infrastructure shortcuts that can slow innovation and erode returns on AI investment.

The research identifies a persistent gap between the most AI-ready organisations and the rest. Cisco refers to the top 13% as Pacesetters, a group that has remained consistent across all three years of the study. These organisations are four times more likely to move AI pilots into production and 50% more likely to report measurable value. Their advantage is built on system-level discipline: clear roadmaps, centralised data, scalable network infrastructure, mature governance and comprehensive change management.

The 2025 findings also highlight the rise of agentic AI. Eighty-three percent of organisations plan to deploy AI agents within the next year, but only 34% have infrastructure scalable enough to support them and just 31% can adequately secure autonomous systems. For the majority, ambition is running well ahead of readiness.

For organisations in travel and tourism at any scale, the report provides a rigorous framework for understanding where AI readiness gaps lie across six pillars: strategy, infrastructure, data, governance, talent and culture.

Contents:

  • The Pacesetter profile: readiness as competitive advantage
  • Strategy: from AI ambition to AI roadmap
  • Infrastructure: building for the always-on AI era
  • Data: centralisation and quality
  • Governance: accountability and guardrails
  • Talent: skills and culture
  • AI Infrastructure Debt
  • Agentic AI and the next frontier
  • The path to value

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Realizing the Value of AI: Cisco AI Readiness Index 2025

October 2025
Digital

Now in its third year, Cisco's AI Readiness Index is a global study surveying over 8,000 senior IT and business leaders across 30 markets and 26 industries. The 2025 edition introduces a new concept: AI Infrastructure Debt, the quiet accumulation of deferred upgrades, underfunded architecture and infrastructure shortcuts that can slow innovation and erode returns on AI investment.

The research identifies a persistent gap between the most AI-ready organisations and the rest. Cisco refers to the top 13% as Pacesetters, a group that has remained consistent across all three years of the study. These organisations are four times more likely to move AI pilots into production and 50% more likely to report measurable value. Their advantage is built on system-level discipline: clear roadmaps, centralised data, scalable network infrastructure, mature governance and comprehensive change management.

The 2025 findings also highlight the rise of agentic AI. Eighty-three percent of organisations plan to deploy AI agents within the next year, but only 34% have infrastructure scalable enough to support them and just 31% can adequately secure autonomous systems. For the majority, ambition is running well ahead of readiness.

For organisations in travel and tourism at any scale, the report provides a rigorous framework for understanding where AI readiness gaps lie across six pillars: strategy, infrastructure, data, governance, talent and culture.

Contents:

  • The Pacesetter profile: readiness as competitive advantage
  • Strategy: from AI ambition to AI roadmap
  • Infrastructure: building for the always-on AI era
  • Data: centralisation and quality
  • Governance: accountability and guardrails
  • Talent: skills and culture
  • AI Infrastructure Debt
  • Agentic AI and the next frontier
  • The path to value