As traditional sports tourism continues to grow, another contender is stepping into the ring: esports. What started off as niche gaming events has evolved into sold-out stadiums, international tournaments and fans who love to travel. With the esports market expected to grow to $48 billion by 2034, destinations worldwide recognize the unique opportunity esports brings to the table—not just to drive visitation but to tap into a passionate, global community.

In this white paper, we examine the growth of esports tourism, explore potential benefits for DMOs and provide actionable insights to leverage this emergent trend.