Trending Topics: Cross-Industry Shifts Redefining Strategy and Growth into 2026

Every organisation needs evidence to make strategic decisions with

confidence. That's why we used Passport, our award-winning market research knowledge hub, to identify these trending topics.

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Our data analytics and expert insights answer your biggest questions.

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The ability to anticipate and adapt to emerging trends has never been more important. This report brings together five topics identified by Euromonitor International as the most crucial, short-term cross-industry trends that businesses need to prioritise to remain competitive into 2026.

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These trends address consumer, market and tech shifts that are redefining the path to success across sectors. Whether it’s the push to deliver value beyond affordability or the increasing emphasis on long-term health and wellness, our experts provide the insights needed to shape bold, data-informed strategies.

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Market volatility: Enhance resilience and identify where to grow next by turning economic volatility into opportunity.

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Beyond affordability: Stay competitive and relevant by recalibrating the value offer.

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Healthy longevity: Focus on life-stage segmentation to meet underserved needs across the human lifecycle.

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Intentional consumption: Leverage growth opportunities by understanding and empowering consumers’ evidence-seeking and mindful mindset shift.

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Next-gen online storefront: Uncover revenue by embracing new places of discovery, tools for engagement and evolving shopper preferences.