Are you leaving revenue on the table? In today’s volatile market, hoteliers face a mix of challenges, from economic pressures and labour shortages to rising competition from non-traditional accommodation.

Effectively navigating these uncertainties requires a focus on technology adoption, sustainable practices, and an embrace of dynamic pricing and automation.

The competitive landscape is becoming increasingly complex, and hoteliers must be agile to adapt to changing demands and stay ahead of both traditional competitors and new market disruptors. The key to this agile, adaptable approach is technology, and failing to adopt modern solutions risks significant missed opportunities.

This report, produced by PhocusWire in association with IDeaS, explores the hidden costs of holding back on tech investment, demonstrating how outdated systems hinder operational efficiency, limit data access and impact profitability.

Moving beyond traditional return on investment (ROI)-focused thinking, it delves into data-driven strategies to help you identify revenue optimisation gaps for short- and long-term growth. Many hotels hesitate to adopt technology due to competing priorities such as property improvement plans and marketing costs. However, continued market uncertainty and labour issues have highlighted the positive impact of technology in improving efficiency and reducing costs.

1. Seizing the opportunity: Technology and the future of hotel profitability
2. Why revenue management technology is the right investment decision
3. How tech impacts guest satisfaction
4. How tech impacts staff retention & drives efficiency
5. How tech impacts profitability
6. Invest in future success