DMO Performance Indicator

The #DTTT is the industry leader in digital transformation for destinations. We have a proven methodology which looks at twelve key aspects of any DMO to get a concrete understanding of what's working, what's not and where opportunities present themselves. All this, with a view to absolute alignment throughout the organisation.

30 Minute Assessment Process

The Assessment is thorough and systematic, allowing us to develop a deep understanding of the entire organisation. Working through twelve stages, you should set aside about thirty minutes of your time to answer to each question carefully.
Some destinations choose to complete the assessment as a team, where they can pool their ideas and agree collectively on each point.

20 Minute Assessment Process

The Transformation Assessment is thorough and systematic, allowing us to develop a deep understanding of the entire organisation. Working through twelve stages, you should set aside about twenty minutes of your time to answer to each question carefully.
Some destinations choose to complete the assessment as a team, where they can pool their ideas and agree collectively on each point.
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Individual Scorecard & Transformation Plans

Each DMO will receive an individual scorecard setting out their results for each of the twelve assessment areas, allowing them to quantifiably measure improvements and reassess their score over time to measure the impact of change.
Depending on your needs, we can set-out a self-guided Transformation Plan or an Expert Led Transformation Plan spanning anything from three months to two years.

Individual Scorecard & Transformation Plans

Each DMO will receive an individual scorecard setting out their results for each of the twelve assessment areas, allowing them to quantifiably measure improvements and reassess their score over time to measure the impact of change.
Depending on your needs, we can set-out a self-guided Transformation Plan or an Expert Led Transformation Plan spanning anything from three months to two years.
The Global Industry Benchmark
Over time, as we build up a set of anonymised scores, we'll be able to share with DMOs a ranking of the main performers in the travel industry, keeping our focus exclusively on Destination Marketing Organisations.
We're in the process of building a global benchmark for destination transformation, showcasing which DMOs are performing the best in specific markets and why.
The Global Industry Benchmark
We're in the process of building a global benchmark for destination transformation. Over time, as we build up a set of anonymised scores, we'll be able to share
A Point of Reference
As you work on transforming your organisation, the DMO Performance Indicator gives you a point of reference to see if you improve over time. You can also continue to measure your score against the industry and see how you compare and which areas require the most improvement.
A Point of Reference
As you work on transforming your organisation, the DMO Performance Indicator gives you a point of reference to see if you improve over time. You can also continue to measure your score against the industry and see how you compare and which areas require the most improvement.

Request an Assessment

Whatever stage you're at, we can help you. From starting out to implementing a plan of action to start transforming from the bottom up

Debut Performer

Growing Performer

All-Star Performer

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