10.1 Technology & Disruption

Gather the whole team and think about the role of technology, knowledge and innovation inside your organisation.

First, you are going to analyse how new technology can benefit your processes, where and how it might represent challenges for future development and what innovative methods you are using inside your DMO to foster creative thinking and the use of technology.

To start working on your strategies, it’s good to start with a Sprint. Gather the whole team and think about the role of technology, knowledge and innovation inside your organisation.

First, you are going to analyse how new technology can benefit your processes, where and how it might represent challenges for future development and what innovative methods you are using inside your DMO to foster creative thinking and the use of technology.

Then you are going to define the digital tools that help your team in productivity, performance and creativity and for each of these tools, you will assign Digital Champions, namely members of your team who will learn about those tools and possibly test them to be introduced in the various processes.

The sprint also makes you think about the use of new technology to create experiences in your destination, identifying the tools that can improve the tourism experience of different target segments.

Finally, you will investigate opportunities to innovate through new digital technologies, identifying/mapping new trends, using data to enhance visitor experiences and partnering with creative industries to identify new solutions.


First, you are going to analyse how new technology can benefit your processes, where and how it might represent challenges for future development and what innovative methods you are using inside your DMO to foster creative thinking and the use of technology.