2.1 The Visitor Cycle

The first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO.

This template provides the first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO to reach consumers along the visitor cycle.

This template provides the first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO to reach consumers along the visitor cycle. Each of the phases of the cycle has to be carefully assessed in order to understand which are the key moments and places in which consumers can be reached in their dreaming, planning, booking, experiencing and sharing phases, through the use of specific messages on specific channels.

On the right end of the template, you can find a grid made to help the DMO assess trends opportunities and demographics of potential markets and segments, as well as to map the needs, the key influences and interests of audiences.


Template material

This template provides the first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO to reach consumers along the visitor cycle.